Category “Business”

Singapore: The World’s Richest City

China may soon be the birthplace to half the world's billionaires but Singapore - the world's richest city - is where they go to play. Some of the rich and famous who have moved to the tiny Southeast Asian island republic include Indian telecom tycoon Bhupendra Kumar Modi, Chinese movie superstars Gong Li and Jet Li, New Zealand billionaire Richard Chandler, and famed US investor Jim Rogers. One in six households in Singapore have a net worth of $1m, reflecting the flow of wealth eastwards as the centre of global economic activity shifts to Asia. With low taxes, a reliable, corruption-free...

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Elon Musk Profiled

This film profiles Elon Musk, the entrepreneur who helped create PayPal, built America’s first viable fully electric car company, started the nation’s biggest solar energy supplier, and may make commercial space travel a reality in our lifetime. And he’s only 40. Elson Musk is a lot like the kid in the comic book, whose fantasies turn into reality. But not as a magician, he did as an engineer. Musk’s fantasies and companies have transformed the way we live. He founded his first company at age 23 and sold it a few years later for 300 million dollars. He helped pave the way for...

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Das Auto: The Germans, Their Cars and Us

A Documentary examining Germany's economic power and the automobile industry at the heart of it. Across the world, the badges of Volkswagen, Audi, BMW and Mercedes inspire immediate awe. Even in Britain, where memories of Second World War run deep, we can't resist the appeal of a German car. By contrast, our own industry is a shadow of its former self. Historian Dominic Sandbrook asks what it is we got wrong, and what the Germans got so...

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Secrets of the Superbrands

Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex...

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Who Gets the Best Jobs?

Britain is a less equal society than at any time since World War One. In Who Gets the Best Jobs, Richard Bilton investigates access to the professions - and finds that the best jobs are being snapped up by an increasingly small gene pool of privileged, well-connected families. Getting a good degree matters more than ever - and those from low income families can no longer easily work their way up from the bottom without the qualifications, contacts and social skills that their more fortunate counterparts make full use...

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Richie Rich gets Richer

As countries like Greece and Spain struggle under huge debts that are impoverishing its people, the elites around the world are getting richer and richer. This documentary looks at the ever widening gap. There are customers that have up to 100 vehicles in their garage, Torsten Muller-Otvos from Rolls Royce tells us. A Rolls Royce is worth about half a million dollars and last year Rolls Royce sold more vehicles than ever before in their 100-year history, but then the luxury industry knows no crisis. Since 2009 the rich have become on average 6 percent richer each year. So while one in...

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Park Avenue: Money, Power and the American Dream

Academy Award-winning filmmaker Alex Gibney (Taxi to the Dark Side, Enron: The Smartest Guys in the Room) presents his take on the gap between rich and poor Americans in Park Avenue: Money, Power and the American Dream. Gibney contends that America’s richest citizens have “rigged the game in their favor,” and created unprecedented inequality in the United States. Nowhere, Gibney asserts, is this more evident than on Park Avenue in New York. 740 Park in Manhattan is currently home to the highest concentration of billionaires in the country. Across the river, less than five miles away,...

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Consumed

Consumerism has become the cornerstone of the post-industrial age. Using theories of evolutionary psychology to underpin a bold narrative of our times, this film takes a whirlwind tour through the “weird mental illness of consumerism”, showing how our insatiable appetite has driven us into “the jaws of the beast”. By the age of 20, the average westerner has seen one million commercial messages. With this kind of exposure, it is impossible to live in the modern world without being a product of consumer society. Now psychologists, like Geoffrey Miller, are saying that it is...

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The Codes of Gender

The Codes of Gender applies the late sociologist Erving Goffman’s ground-breaking analysis of advertising to the contemporary commercial landscape, showing how one of American popular culture’s most influential forms communicates normative ideas about masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms. In striking visual detail, this film explores Goffman’s central claim that gender ideals are the result of ritualized cultural performance, uncovering a remarkable pattern of masculine and feminine displays and...

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