Fed Up is a first hand examination of America’s ongoing battle with obesity, the films shows us how over 30 years ago when the first dietary guidelines were issued by the U.S. government, they somehow failed to take into account the effect sugar has in increasing the risks of obesity, diabetes and associated ill-health outcomes, more notably in children.
These guidelines were designed to protect our health but instead they effectively condoned the excessive amounts of sugar added to foods primarily consumed by children. As a result of this, sugar consumption drastically increased, causing obesity to skyrocket and a generation of kids to grow up fatter than their parents, also seeing lifespans becoming shorter due to impaired health.
In the years that followed it became more and more obvious that there was a direct relationship between high-sugar diets and poor health. Although there have been many efforts made by parents, schools and states to improve the situation, they have so far been successfully fended off by the sugar industries heavy financial lobbying efforts.