The Jersey Shore of England

These days Liverpool is considered to be Britain’s capital city of beauty. On average, there are six times more gyms, training salons and “cosmetic surgeons” than anywhere else in the country.

Users of intravenous tanning solutions and steroids are now the most regular clients of the cities needle exchanges.

This VICE special started filming in March of 2010 and was shot over a period of 10 months in Liverpool City Centre. In it we meet the eccentrics that define Europe’s capital city of beauty, including tan-obsessed Carolyn, who’s willing to inject herself with chemicals to darken her skin, Liverpool’s “King of Bling”, a celebrity hairdresser, and many more.

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