In 1988 two rival New York gangs combined to form the Lo-Life’s. A group known for stealing and exclusively wearing Polo Ralph Lauren. In 2010 the London Ralph Lauren Chapter (LRLC) was formed, continuing the legacy of Lo-Life’s in the UK. The film follows the London collective in the lead up to them organising their first ‘Polo Photo shoot’ and discussing the extremes to which their obsession with the Polo Ralph Lauren brand.
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