With the rise of Instagram we saw the worlds richest 1% of people gain a means to show off their jet-setting lifestyles to the remaining 99% of us. This being said Instagram now gets roughly 70 million new uploads daily so it tends to take something special to get noticed on the social media platform.
From group snaps on super yachts and pouting selfies on private jets to parading luxury goods or flashing fat stacks of cash, Instagram’s young and rich seem to have nailed the formula to Instagram success. This brazen flaunting of ones wealth has been causing quite a stir leading to both admiration and condemnation around the world.
So who are the Rich Kids of Instagram? this Channel 4 documentary gains access into the lives of some of some of the world’s most affluent youngsters and examines what it is that drives them to show off in the way that they do.