Video sharing online has revolutionised how we connect with one another forever. Now anyone can share anything and everything with anyone and it has given birth to a new breed of celebrity. By simply turning the camera on themselves, bloggers or rather video bloggers have billions of people watching them online, they are sticking two fingers up to the old media establishment, they sell out stadiums and have fan bases many bands would kill for.
With jetset lifestyles, record breaking book and dvd sales they are mixing with hollywood A-listers and have the ear of the worlds most powerful people. This new media landscape has the power to transform lives but there is also a darker side. Vloggers are now amongst the most influential people on the planet and this film examines the rise of the superstar vloggers.