This episode tells the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry.
With unprecedented access to the world’s largest food companies, including Kellogg’s, this is the inside story of how breakfast cereals have transformed the way we eat and the way we live.
This is the original processed, convenience food. It has ushered in a modern age of plenty in terms of choice and abundance.
Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well known brands.
It’s a controversial business that both responds to and drives our changing relationship with food and our obsession with health.
The Money Programme team tells the story of a business that has helped shape the modern world of business and advertising we know today.
I watched this documentary over breakfast yesterday while eating a ridiculously expensive box of “artisan” granola, which felt perfectly ironic. The sheer scale of Kellogg’s marketing machinery over the last century is incredible. They basically invented the concept of convenience food and convinced the entire world that sugar-coated corn was a health product. I was pausing the video every few minutes because I was on hold with my internet provider and had to look up https://www.pissedconsumer.com/company/cti/customer-service.html just to find a working human contact. The whole experience just highlighted how corporate giants, whether they sell internet or cereal operate on massive scales while consumers just accept the convenien