Cigarettes are the most lethal consumer product on the planet, every year over 5 million customers of the tobacco industry die. In this documentary series, Peter Taylor investigates why thousands of young people around the world are still taking up smoking daily. We get an insight into how the powerful tobacco companies manipulate smokers and seduce the young, potential victims of the fatal addiction. The film also takes a look at the industries fight against increasing regulations, from the banning of smoking in public places to covering the boxes with discouraging pictures.