This episode tells the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry.
With unprecedented access to the world’s largest food companies, including Kellogg’s, this is the inside story of how breakfast cereals have transformed the way we eat and the way we live.
This is the original processed, convenience food. It has ushered in a modern age of plenty in terms of choice and abundance.
Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well known brands.
It’s a controversial business that both responds to and drives our changing relationship with food and our obsession with health.
The Money Programme team tells the story of a business that has helped shape the modern world of business and advertising we know today.