The Cola Wars

The soft drink industry is a 100 million dollar juggernaut, the Coca Cola Company and Pepsi Co. control vast empires which reach into practically every corner of the globe. Through huge networks of bottlers, distributors and retailers there’s hardly a spot on Earth where you cant quench your thirst with either a Coke or a Pepsi.

So heavily promoted their presence is practically inescapable, Coke and Pepsi are twin icons of American culture, such everyday familiar symbols that a time before their existance is almost unfathomable.

This is the story behind the intense cola war between Coca-Cola and Pepsi in their quest to dominate the soft drink market.

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