In this 10 episode series, we see VICE take a look at some of the most captivating pop-culture moments, trends, and personalities of the decade. The ’90s were a time of extreme social change and pop culture shifts and here we explore the untold history, revealing secrets, perspectives, and first-hand accounts like you’ve never seen before.
Episode 1: Trash TV: Dirty and Deadly Talk
Television went through a drastic evolution in the ’90s as talk shows went from the intellectual (Donahue) to the downright trashy (Jerry Springer), this new format managed to fuse combustive relationships, shock, and violence in order to entertain the masses.
Episode 2: The Viper Room: Hollywood’s Sanctuary
The Viper Room nightclub located on the Sunset Strip in West Hollywood, California, which was owned by Johnny Depp served as a refuge for Young Hollywood to hide from the prying eyes of the press, that was at least until one fateful night when the death of a rising star instantly made it headline news.
Episode 3: TV for Teens
The tale of how the upstart Fox Network managed to change television forever.
Episode 4: Beanie Babies Go Bust
90’s parents and kids bonded over collecting playful plush toys known as Beanie Babies until the toy’s creator, Ty Warner, used the internet’s power to create a frenzied market.
Episode 5: Grunge and the Seattle Sound
SubPop’s classic 90’s indie ethos was tested when they chased mainstream money. The story of grunge told through the eyes of the little label that started it all.
Episode 6: Baywatch: Sex Sells
The Southern California sun, action, and laser focus on beauty made the television show “Baywatch” appeal to more than a billion people worldwide.
Episode 7: A Tale of Two Cults
Many doomsday cults emerged in the ’90s, seizing on Y2K fears. While we watched the tragic Waco massacre on TV, Heaven’s Gate leader, Marshall Applewhite made his own plan.
Episode 8: Hip Hop: The East vs West Media War
Hip-hop in the ’90s had an uphill fight for airplay and recognition; when the media finally caught on, it told a story that twisted the narrative, with sometimes dangerous consequences.
Episode 9: Secrets of the Runway
Nineties supermodels were part rock stars and part royalty, but off the runway, many were abused by men using their power to conceal an ugly secret.
Episode 10: Internet 1.0: Don’t Believe the Hype
In the ’90s, the surge of internet-exclusive companies captures the dreams and greed of American investors; in its wake, the beloved Pets.com puppet is killed.
Directed by: Vanessa Hill