Design The New Business

Design and business can no longer be thought of as distinct activities with individual goals. Design the New Business is a film dedicated to investigating how designers and businesspeople are working together in new ways to solve the wicked problems facing business today.

The short documentary examines how they are joining forces by bringing together an international collection of design service providers, education experts and businesses that have incorporated design as a part of their core approach. Design the New Business features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship and how it needs to continue evolving to meet tomorrow’s challenges.


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  1. The documentary could use a LOT more specific real world examples. The design-think jargon was greatly over-used and the people interviewed only made vague academic references to how design and business could converge. Sort of like running in circles and saying nothing concrete or truly educational.

  2. Interesting¬†documentary¬†on the convergence of business and design. Such a pity that the sound is so garbled. Must’ve been recorded on a cheap camera with built-in mic.