INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.

“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.

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  1.  i thought this was going to be a scientific explanation of herd mentalities. 

  2. I think is very good and inspire people to be original,something is not happening too much right now. 

  3. If you’re a future wannabe innovator, then here’s the best advice you’ll ever get:
    – Don’t waste your time on studies that you can easily pick up yourself using common sense, patience and an internet connection.
    – Start doing whatever it is you want to be doing right now (don’t wait – even if you think you’re not ready – especially if you think you’re not ready)
    – If you want to find the “next big thing” (sigh). Go where there’s plenty of young people (but not too many*) and property is cheap (but not too cheap*) and considerable unemployment (but not too much*)


  4. LOL
    I love the bit where he goes back to Ellis Island to justify his Lower East Side location and talks about how the innovators are mostly broke young people. I would love for him to find me a broke young innovator that can afford to open a shop (or rent a 1-bedroom apartment) in LES. Lower East Side has been a barren tourist wasteland for the last 15-20 years. There might be something going on in Bushwick, maybe Long Island City…other than that, it’s all hipsters Sex and the City/How I Met Your Mother fans there to live out fantasies and get their dreams (and wallets) broken before scurrying back to Minnesota.

  5. Riiiight. I stopped this as soon as they said Jay-Z is an influencer.

  6. Food for memes… How to feel cool embracing the ideas of others. Somebody expressing themself, packed and wraped, for un-original people to have a glimpse of how it feels on the expense of lotsssss of money, and a business-man on a tie laughing in a corner.

    Somehow I didn’t see the cool in this…

    • Right on! I didn’t see anything worthwhile here except how to make myself and my ego special. I despise ad agency/marketing people. They are clueless beings who create needs for products where there are none. However, there is nothing wrong with having fun, but when you’re constantly chasing the trends it is a clue that you don’t have one of your own.

  7. I think it’s good. I work in the Ad industry and am study my media communications degree, from a cultural perspective I think it’s great to show how certain people can be an icon for a style of a certain sub-culture.

  8. @Taylor,iii i totaly agree, but man is it cool

  9. This is terrible… it’s a bunch of pompous hipsters using buzz words while talking with their eyes closed trying to sound intellectual… it views more like a 1st year film school student project