The Internet Must Go is a video mockumentary which follows the character John Wooley, a market researcher who tries to come up with a plan for how internet service providers can try to market what internet access would look like without network neutrality protections.

The concept is that big internet providers cannot prioritize websites or any other online services over others, treating all online content equally. Keeping the internet open is importnant for future econimic growth and free speech online. Current rules prevent powerful coporations from paying ISP’s for a preferential “fast lane” service, while startups, small entrepreneurs, bloggers and anyone else online who could not afford a preferential service would be stuck in the “slow lane”.

It is important for us all to have market researchers like John Wooley, without them the internet would not be a level playing field, and not many of us could compete with the large corportations.