Twenty four year old Josie Cunningham became infamous back in 2013, after getting a £4,800 breast enlargement at the British taxpayer’s expense. She pleaded with the National Health Service (NHS) doctors to take her from a 32A to 32DD, claiming years of bullying over her flat chest had ruined her life. As a child, she was diagnosed with a benign breast disorder which prevented her from developing breasts. According to Josie’s mother, this bullying was actually quite horrific and involved many assaults which included petrol being poured over her daughter, washing lines being wrapped around her neck, as well as being urinated on.
After going through years of consultations, the NHS finally decided to approve the life-changing operation and Josie opted for a 32DD. Afterwards, she spotted an opportunity to tell her story and make some money at the same time. Replying to an advertisement posted by a tabloid newspaper called The Sun, she stated that she had just had her boobs done by the NHS and now had aspirations of becoming a glamour model. As you can imagine the paper was only too eager to publish a piece on her. The headline read “New Hooters Service” a play on NHS, and the piece was less than flattering towards Josie, taking her story completely out of context and ignoring the anti-bullying message Josie was trying to get across.
After Josie’s tale of free breast enlargement propelled her to frontpage notoriety one of the most interested readers was a club promoter and agent, Rob Cooper who hatched a plan for them both to cash in. One of Rob’s first stunts was to have Josie posing with only NHS tape across her chest, from here they set about manufacturing as much controversy as possible. Together they have created a monster, but Josie seems only happy to feed off of that image, for all she’s worth.
Directed by: Blake McGrow