In 1988 two rival New York gangs combined to form the Lo-Life’s. A group known for stealing and exclusively wearing Polo Ralph Lauren. In 2010 the London Ralph Lauren Chapter (LRLC) was formed, continuing the legacy of Lo-Life’s in the UK. The film follows the London collective in the lead up to them organising their first ‘Polo Photo shoot’ and discussing the extremes to which their obsession with the Polo Ralph Lauren brand.
5.94
Rating: 5.94/10 based on 52 votes cast.
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Ah, “Lo-Life,” isn’t that cute? Here’s another one for ya, “20-Life.”
where I live only faggots wear polo.
So you’re limited to wearing a brand? That’s pretty stupid.
Hmmmm…. Does this make everyone on my estate the “Primarni Collective”?…. Cos they buy/ boost/ swag about in their gear???
U would have to be paid to do this… fucking Gumbies!!!!
Hahahahaha, its a new way to advertise LR clothing, you can see it in the first 30sec’s of the video!!! Clever i think, JMO. but i didn’t see it through past 1 minute… LMAO
Low lifes Right. It’s not ‘acquiring’ or ‘boosting’. It’s stealing, and you punks are common criminals.
When you rebrand, here’s a new name for you: The Scum of the Earth.
pure cancer
sly moon ultimate clown
What bunch of fuckin wannabe yank clowns smh.
okay, dumb asses that also wear polo got it….a minute was too long to watch.
HAHAHAHHAHAHAHHAHAHAHAHAHAHHAHAHAHHAHAHAHAHHAHAHAHAHHAHAHAHAHAHHAHAHAHAH
when wars were labour intensive these were the guys who’d volunteer to go off and feed the rejoicing artillery. Things changed with push-button battlefields, there there, diddums, but one perhaps wonders how maybe they might feel about say a little voluntary/involuntary euthenasia instead?
Im gonna found an Old Navy gang! who’s in???
Fuck yeah! I’ll lead the birmingham branch… old navy gang aka old lifes.
is this real??? it can’t be… its just too stupid
All u dumb fucks on here with those comments can eat dick. Str8 like dat! We a movement not a gang
No, peoples army are a movement, you lot my friend are a bunch of wannabe gangsters, consumerism trap, exactly what real hip hop tells you not to get caught up in. spending 100`s of pounds on a garm, fucking jokers. Middle class white kids dressing up as 90`s new york black kids yeh real ‘cool’.
HAHAHAHHAHAHAHHAHAHAHAHAHAHHAHAHAHAHAHAHAHHAHAHAHAHAH
lol, bunch of retards. how stupid. O_o
Bitches
sad documentary
polo parties? like tupperware parties?
polo parties? like tupperware parties?
this sucked, don’t waste your time!
mrblacklauren.tumblr.com
The lameness of thinking you’re a community because you all buy/steal some particular brand… I can’t fathom it. Is this video not some kind of joke?
The ending is the best part. When the ginger waiting for “The lo-life scene” to show up and represent in the bar, and he gets stod up.
“LOW” life is right!
This is like an episode of the Chappelle Show! I can’t watch anymore…my side hurts!!!
send the fucking soldiers to the city, chase them like dogs, kill them, and parade their fucking naked gangster bodies threw the city that childrens could see them and understand that to be a gangsta is not cool.
🙂
dusk zasie!!!
send the fucking soldiers to the city, chase them like dogs, kill them, and parade their fucking naked gangster bodies threw the city that childrens could see them and understand that to be a gangsta is not cool.
🙂
well produced video………. haha sucka waited at the bar for his scene to show n her didnt know who his scene was…. retards
I’m going to start a Tommy Hilfiger gang. We gonna scrap, fools! Sharks and Jets all over again. Bring your dance moves.
laaaaaaaaaame
Since when did being a die-hard consumer become cool? This is gay.
Since when did being a die-hard consumer become cool? This is gay.
neva quit it nigguz ” I WAS THERE!”?
look at the “hardcase” rolling a joint – hahaha so badass (for a 12 year old). these UK wankers stole an old NYC gang’s style to try to get some free street cred – fail – tossers.
LOL!! And Ralph Loren get’s his advertising for free…….suckers XD
LOL!! And Ralph Loren get’s his advertising for free…….suckers XD
LOL!! And Ralph Loren get’s his advertising for free…….suckers XD
LOL!! And Ralph Loren get’s his advertising for free…….suckers XD
LOL!! And Ralph Loren get’s his advertising for free…….suckers XD
Yeah! How pathetic! Fuckin’ losers!
Yh I feel sorry for these low life petty gangstas.
LOL!! And Ralph Loren get’s his advertising for free…….suckers XD
L.R.L.C Losers Really Like COCK
L.R.L.C Losers Really Like COCK
L.R.L.C Losers Really Like COCK
L.R.L.C Losers Really Like COCK
L.R.L.C Losers Really Like COCK
L.R.L.C Losers Really Like COCK
how pathetic.