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Lo-Down In London

In 1988 two rival New York gangs combined to form the Lo-Life’s. A group known for stealing and exclusively wearing Polo Ralph Lauren. In 2010 the London Ralph Lauren Chapter (LRLC) was formed, continuing the legacy of Lo-Life’s in the UK. The film follows the London collective in the lead up to them organising their first ‘Polo Photo shoot’ and discussing the extremes to which their obsession with the Polo Ralph Lauren brand.

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  1. Ah, “Lo-Life,” isn’t that cute? Here’s another one for ya, “20-Life.”

  2. where I live only faggots wear polo.

  3. So you’re limited to wearing a brand? That’s pretty stupid.

  4. Hmmmm…. Does this make everyone on my estate the “Primarni Collective”?…. Cos they buy/ boost/ swag about in their gear???

  5. U would have to be paid to do this… fucking Gumbies!!!!

  6. Hahahahaha, its a new way to advertise LR clothing, you can see it in the first 30sec’s of the video!!! Clever i think, JMO. but i didn’t see it through past 1 minute… LMAO

  7. Low lifes Right. It’s not ‘acquiring’ or ‘boosting’. It’s stealing, and you punks are common criminals.
    When you rebrand, here’s a new name for you: The Scum of the Earth.

  8. sly moon ultimate clown

  9. What bunch of fuckin wannabe yank clowns smh.

  10. okay, dumb asses that also wear polo got it….a minute was too long to watch.

  11. HAHAHAHHAHAHAHHAHAHAHAHAHAHHAHAHAHHAHAHAHAHHAHAHAHAHHAHAHAHAHAHHAHAHAHAH

  12. when wars were labour intensive these were the guys who’d volunteer to go off and feed the rejoicing artillery. Things changed with push-button battlefields, there there, diddums,  but one perhaps wonders how maybe they might feel about say a little voluntary/involuntary euthenasia instead?

  13. Im gonna found an Old Navy gang! who’s in???

  14. is this real??? it can’t be… its just too stupid

  15. All u dumb fucks on here with those comments can eat dick. Str8 like dat! We a movement not a gang

    • No, peoples army are a movement, you lot my friend are a bunch of wannabe gangsters, consumerism trap, exactly what real hip hop tells you not to get caught up in. spending 100`s of pounds on a garm, fucking jokers. Middle class white kids dressing up as 90`s new york black kids yeh real ‘cool’.

    • HAHAHAHHAHAHAHHAHAHAHAHAHAHHAHAHAHAHAHAHAHHAHAHAHAHAH

  16. lol, bunch of retards. how stupid. O_o
    Bitches

  17. sad documentary

  18. polo parties? like tupperware parties?

  19. polo parties? like tupperware parties?

  20. this sucked, don’t waste your time!

  21. mrblacklauren.tumblr.com

  22. The lameness of thinking you’re a community because you all buy/steal some particular brand… I can’t fathom it. Is this video not some kind of joke?

  23. The ending is the best part. When the ginger waiting for “The lo-life scene” to show up and represent in the bar, and he gets stod up.

  24. “LOW” life is right!

  25. send the fucking soldiers to the city, chase them like dogs, kill them, and parade their fucking naked gangster bodies threw the city that childrens could see them and understand that to be a gangsta is not cool.
    🙂

  26. send the fucking soldiers to the city, chase them like dogs, kill them, and parade their fucking naked gangster bodies threw the city that childrens could see them and understand that to be a gangsta is not cool.
    🙂

  27. well produced video………. haha sucka waited at the bar for his scene to show n her didnt know who his scene was…. retards

  28. I’m going to start a Tommy Hilfiger gang. We gonna scrap, fools! Sharks and Jets all over again. Bring your dance moves.

  29. laaaaaaaaaame

  30. Since when did being a die-hard consumer become cool? This is gay.

  31. Since when did being a die-hard consumer become cool? This is gay.

  32. neva quit it nigguz ” I WAS THERE!”?

  33. look at the “hardcase” rolling a joint – hahaha so badass (for a 12 year old). these UK wankers stole an old NYC gang’s style to try to get some free street cred – fail – tossers.

  34. LOL!! And Ralph Loren get’s his advertising for free…….suckers XD

  35. LOL!! And Ralph Loren get’s his advertising for free…….suckers XD

  36. LOL!! And Ralph Loren get’s his advertising for free…….suckers XD

  37. LOL!! And Ralph Loren get’s his advertising for free…….suckers XD

  38. LOL!! And Ralph Loren get’s his advertising for free…….suckers XD

  39. LOL!! And Ralph Loren get’s his advertising for free…….suckers XD

  40. L.R.L.C  Losers Really Like COCK

  41. L.R.L.C  Losers Really Like COCK

  42. L.R.L.C  Losers Really Like COCK

  43. L.R.L.C  Losers Really Like COCK

  44. L.R.L.C  Losers Really Like COCK

  45. L.R.L.C  Losers Really Like COCK

  46. how pathetic.