Robert Ripley had an obsession for the odd and a keen eye for the curious, this interest made him one of the most successful men in America at a time when things were so bad, during the Great Depression. In just over three decades, Ripley’s “Believe It or Not!” franchise having a humble start featuring in newspapers and radio took off and grew into an entertainment empire, dominating not only newspapers and radio but film and television. His fellow countrymen couldn’t get enough of the bizarre he offered and were also very interested in Ripley as a person, having become an unlikely national celebrity. This film tells the story of the man who made the words “Believe it, or not!” an iconic phrase.