Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully’s temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology.
Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs’ chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm.
With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.
13 Comments / User Reviews
Crazy, I wasn’t expecting to hear apoptygma berzerk’s electricity song for a few seconds in this…
F*VK steve jobs, glas this MU*HER F*VKER i iDead
What I think is cool, is how far technology has advanced to allow us to come here and bicker about it.
Can’t get past the cross-eyed presenter.
What Steve Job’s life work has done for me personally is make my experience with technology infinitely better. After having an mp3 player, many, many PCs, and many, many cellular phones, my iPhone and MacBook puts all others to shame. And the support for Apple products put others to shame as well. iShit? Seriously?
Clix is correct in that Jobs did not invent things that go into Apple products, but with that one must also have to say that nearly all musicians didn’t invent music so their music is shit. It’s all about putting the right notes in the right sequence in the right time etcetera to make great music.
What kind of computing do you do with a Mac that you cannot do with a PC? If your response has anything to do with convenience, aesthetics or ease of use, no need for reply.
Steve Jobs is a giant in marketing and a dwarf in innovation. Don’t get me wrong, I am still saying he counts for something in innovation, otherwise I would not have given him the credit of being a dwarf.
Jobs tapped into the spiritually bankrupt world of consumerism and enticed even the geeks who know better into swallowing his iShit hook and sinker. He created nothing. In iPod, he stole everything he knows from the now stone age invention of MP3 Players. In iPad, he did it again, this time from Amazon’s Kindle. Let’s not mention anything about the personal computing devices and the Mac operating system. The guy didn’t meet anything he didn’t like to copy in the computer world. His genius is that he presented an existing technology as if new to a very class conscious group of people who gauged their self worth based on the ‘things’ they owned and the brand names that populated their empty lives.
“I must be ok if I am wearing a The North Face jacket and surfing nothing worthwhile online on my iMac while sipping my favorite sugar laden drink at Starbucks.”
RIP Steve Jobs, you sly devil!
Deep and original!
I used to be fanboy too, and despise apple for no apparent reason. Then my 4th computer in 3 years crashed on me. Sure he didnt invent a new amazing technology, he just made existing technology simpler and with a longer life span. I dont wear north face, and dont drink starbucks. My year old ipod screen is terribly cracked and has a chunk missing out of the top right hand corner, but works perfectly fine. I don’t buy an occasional apple things because its “fashionable”. I buy them, like most people, because they’re well made.