We Ride: The Story of Snowboarding

A compelling, dramatic and stylish cinematic journey into snowboarding’s unique history and the wider cultural forces that shaped it.

Half a century ago, in his garage in the suburbs of Muskegon, Michigan, a father decides to tie two basic skis together so his young daughter can enjoy riding on the seasonal snow.

Fast forward to the present day and snowboarding is not only an Olympic sport, but a multimillion dollar global industry. Top riders are classed as international celebrities, competitions are world-class events and riding pushes the limits of human capability.

This documentary tells the story of snowboarding through the eyes of the people who made it happen. From its origins in the culturally shifting 1960s, to its boom in the 90s, to its acceptance as a mainstream sport, snowboarding has had a roller coaster history.

An archive film narrated by Jason Lee and a cast of dozens of snowboarders, We Ride: The Story of Snowboarding is the first feature film to tell the story of how this outsiders’ sport became huge.

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