Addicted to Pleasure

Actor Brian Cox reveals the rich and controversial past of sugar, alcohol, tobacco and opium to uncover how the commercial exploitation of these products hooked the world.

Sugar
The first film in this series looks at how sugar cane fuelled a consumer revolution but is now responsible for serious ailments.

Sugar has crept into all areas of our daily diet, from the sweet treats we award ourselves to family essentials such as pre-packaged loaves of bread.

We know that too much sugar is not good for us, but we are hooked, and sugar is now so ubiquitous it is hard to believe there was a time when it was not readily available.

Opium
We learn the origins and history of modern-day opium addiction. Opium is a highly addictive narcotic acquired from the opium poppy seed pod. Heroin is derived from the morphine alkaloid found in opium and is roughly 2-3 times more potent.

Tobacco
The third film in the series reveals how smoking helped kick-start the British Empire and created a market of addicts.

Whisky
In the final film of Addicted to Pleasure, Cox reveals how whisky has shaped Scotland’s hard-drinking reputation.

 
Sugar:

Opium:


Tobacco:


Whiskey:

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  • alex

    good doc

  • http://twitter.com/kastermasterbla Reodor Kruse

    Great mustache

  • mar

    agreed

  • bringmeredwine

    Yay! Another BBC doc.
    Contains 4 episodes, each an hour long, hosted by Brian Cox, an actor I’m not familiar with. We follow him around the world as he interviews historians and scientists.
    I learned lots of interesting tidbits, like tobacco was first grown in Peru.
    Brian is an outgoing older chap in rumpled clothes, who adds anecdotes from his own childhood memories in Dundee, Scotland where he grew up. He’s very chatty. My only complaint being he tends to interrupt or talk over the interviewees. I wished he would have let them finish what they were going to say.
    Aside from that, I enjoyed each episode, while I puffed away on my cigarettes; wishing I could quit!

    • Sheli

      Seen the movie Troy? He was the king that Achillies hated. Also in the two of the Bourne series.’

      • bringmeredwine

        Thanks for the info!
        I loved “Troy”, by the way, despite the silly effects.

  • shel

    clearly showed the side effect of addiction to opium…surely it can give pleasure in that moment of smoking, but it damages the brain that users are being unable to feel real pleasure in life…

  • elle

    Worth watching, amazing doc!